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Case Studies

Fence Company SEO & PPC Case Study

Fence SEO & PPC Marketing Case Study

How This Fence Contractor Averaged Over $160,000 Per Month In First 90 Days

Challenge:

Our client, a fence contractor, came to use to help them become more visible for Vinyl, Wood, Chain-link, and Custom Fence installation services. This Fence company had a basic website that was not mobile-friendly or responsive & only using Home Advisor to generate leads. This fence company wanted to grow faster and knowing SEO may take a few months to generate results, they needed a more blended marketing plan.

Solution:

While we were building up the fence contractor’s organic presence using SEO, we recommended the company invest in Google Ads (also referred to as Pay-Per-Click or PPC) to get more online leads. The client started investing in PPC using a budget strictly for a non-branded (business name) campaign that focused on Vinyl, Wood, Chain-link, and Custom Fence installation services in their county.

Results:

  • 6% Click-through-rate (CTR), the industry avg. is around 2%
  • 33% Average web visit-to-lead conversion rate
  • 35% Average lead-to-sale conversion rate
  • 80:1 Average return on ad spend (ROAS)

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