Fence Marketing Pros

Does Video Help SEO for Fence Companies?

does video help seo

As a fence contractor, you’re likely looking for the best ways to gain more attention from potential customers to drive your business. Search engine optimization is an excellent addition to any digital marketing strategy since it boosts organic traffic to the company’s website. SEO for a fence company includes many types of online content, but does video help SEO?

The guide below from Fence Marketing Pros can clarify the connection between video content for fence companies and SEO. 

How Videos Can Your Fence Company’s SEO Strategy

SEO is one of the most cost-effective ways to boost web traffic for businesses. Regardless of whether a fence business focuses primarily on online engagement or more traditional marketing efforts, there’s no mistaking the many benefits SEO offers

Does video help SEO? Absolutely. Including videos in business websites is quickly becoming one of the best ways to improve SEO.

Google has a reputation for including video thumbnails on search engine results pages for relevant search queries. The search engine’s algorithms may also prioritize websites with video content, ranking them high on SERPs and boosting their online visibility. 

Using videos about your fence installation business to boost your SEO is a great way to widen your reach online. Consider the following benefits you could experience using video content to improve your SEO.

Keep People on Your Company’s Website

Dwell time refers to how long a visitor stays on a website. You don’t only want people to visit your fence company’s website. You need them to remain on the site for as long as possible. 

One of the criteria Google’s algorithms use to determine which websites are relevant and credible is dwell time. If you have videos on your site, visitors are more likely to spend several minutes watching it and possibly exploring other pages. This shows Google and other search engines that you’re producing valuable content that people want to see. 

Having a long dwell time usually correlates to a lower bounce rate. That means people are less likely to click on your company’s site and immediately exit it. As a result, your SEO will increase. 

Become a Credible Authority in Your Industry

To be a credible fence industry authority online, you must gain the trust of your target audiences. Videos on your website can help with that because they can enhance your site’s user experience, improving your SEO. 

People enjoy websites that are visually appealing, informational, and easy to use. Videos can boost user experience in several ways, including:

  • Making your site more appealing. A website with only text is dull and not engaging. However, videos can make a page stand out, increase dwell time, and entice visitors to take desired actions like completing a consultation form online or calling your fencing company.
  • Increasing your website’s accessibility. Videos are great for conveying information to audiences that consume information audibly. Take your video SEO strategy a step further by including a video transcript for people who cannot hear. 

A great way to show your fence installation and repair business’s credibility is by creating a short video to embed into the site’s “About Us” page. In the video, you can introduce yourself, discuss your services and credentials, or showcase your staff. Testimonial videos from satisfied customers are another way to convey your authority and abilities as a local fence contractor. 

Drive Social Media Engagement

In the age of social media, fence businesses must join various platforms like Facebook and LinkedIn to engage with audiences. These platforms are great for sharing information about your fencing services and products through text and images. Yet, videos can produce powerful responses from audiences, causing them to like, comment, and share your content.

The frequency at which people share a page via social media is one of the variables Google’s algorithm uses to rank websites. Creative yet informative videos that are well-scripted and produced are the most effective at soliciting audience responses and shares. 

Improve Search Engine Visibility

Improving your online visibility is another way to cultivate credibility as a fence contractor. SEO is integral to boosting a brand’s visibility online. High-quality video content can make your company’s website more prevalent online, thus driving your SEO. 

Google’s algorithm is more likely to favor sites with well-produced videos. So, websites for fence-related businesses with videos are more likely to show up at the top of SERPs. 

Video content directly and indirectly boosts SEO. The videos themselves can improve your search engine rankings. However, the content can also influence other factors that trigger Google’s algorithms to deem your website as a credible authority with relevant information. 

Establish Online Authority With Backlinking

Backlinks are incoming links that connect your business website to another site. Backlinking is one of the most important variables for boosting SERP rankings. The links help the search engine understand a web page’s value, which helps determine where it ranks. 

The reason backlinks are crucial for SEO is that they’re essentially a way to endorse the relevancy of your company’s site. The link between your site and another reputable web page will increase online audiences’ trust in your company. 

By adding quality videos to your website, you’re increasing the likelihood of landing a higher spot on SERPs, increasing your visibility. It also increases the chances of getting backlinked, which can boost your ranking even higher. 

Take Control of Your Marketing Strategy With Help From Fence Marketing Pros

There’s no mistaking that content is king for businesses online, including fencing companies. It’s an effective tactic to incorporate in your SEO strategy to generate more website traffic and enjoy the benefits of a robust online presence. 

Whether you’re asking, “Does video help SEO?” or searching for ways to enhance domain authority for your fence company, Fence Marketing Pros has the answer. Fence Marketing Pros is a respected digital marketing company with over 15 years of experience helping fence contractors drive their business online. Their professionals know the best tactics to improve SEO using social media, paid ads, product videos, and other tools. 

Request a consultation with Fence Marketing Pros today.

Fence Marketing Pros is proud to be a Google Partner. We’ve been certified in search, display, and video advertising.