Fence Marketing Pros

How are Sitemaps Important for the SEO Process of Your Fence Website?

A sitemap provides a detailed description of the content on your fence website so that search engines can point users to your website. In a nutshell, the sitemap makes your business more visible online and easier to find. Fence Marketing Pros provide professional services and web optimization for a fence company.

In this article, the experts at Fence Marketing Pros answer the question: “how are sitemaps important for the SEO process?”

What is a Sitemap?

A sitemap is essentially an index of all the web pages on your website that a search engine saves to make online searches faster. Search engines also use sitemaps to determine the most important web pages on your website. Learning how search engines work is the first step toward understanding sitemaps in Search Engine Optimization (SEO).

How do Search Engines Work?

Spiders scan the web continuously to make an inventory of all website pages on the internet. A crawler or spider is a robot sent out by a search engine to find new and updated content. These bots can detect a wide variety of content, including web pages, images, or videos.

Bots automatically index the data by categorizing and storing each page they find. A search engine’s index contains all the information the bots have discovered and deemed relevant. The index contains a large number of links, which the search engine uses to provide search results.

The search engine creates a ranking system before delivering search results. The process ensures that the search results provide the most relevant and useful content. A higher ranking indicates that the search engine finds your website more relevant to the user’s query.

What is SEO?

SEO is the process of making your fence website more visible to search engines such as Google, Bing, or Yahoo. It’s more likely that someone will find and click on your webpage when it’s visible in search results. Good SEO can drive more visitors to your fence website, especially those searching for fence-related services. 

Why are Sitemaps Important for the SEO Process?

Sitemaps have become a necessity since most search engines use them to find content. Creating a sitemap can enhance the SEO efforts of your fence website. Without a proper internal linking structure, some search engines may have a hard time crawling your website.

Sitemaps for New Fence Websites

Search engines primarily discover new websites through links. Thus, it’s crucial to create a sitemap for a newly launched website so that potential customers can find your business. A search engine can index your website more efficiently with the help of a sitemap.

Sitemaps for Existing Fence Websites

One of the main functions of a sitemap is to analyze the overall structure of a website. A sitemap ensures that search engines understand the organization and content of your website. The content directly impacts the performance and ranking of your fence website.

Like SEO, sitemaps require structure and optimization during their creation. A sitemap with only a list of all your web pages but no hierarchy will reduce your chances of ranking well. A user-friendly sitemap can maximize user engagement and search engine rankings. 

Sitemaps for Higher Rankings

As a fence company, you can improve your online search ranking with the help of sitemaps. A sitemap is an all-in-one solution for higher ranking using SEO for the most competitive keywords. Search engines rely on the sitemap to determine if a particular web page matches a certain keyword.

Invest in Sitemaps Along With SEO

How are sitemaps important for the SEO process? A sitemap improves the user experience by showcasing and highlighting what you want users to find. Just as using relevant keywords and external links can enhance the SEO experience, a sitemap can improve search engine visibility. 

Types of Sitemaps

Sitemaps consist of two formats: Extensible Markup Language (XML) and HyperText Markup Language (HTML). XML files provide search engines with vital information about your website, including page structure, backlinks, and internal links. Most search engine crawlers understand how to read XML files.

XML Sitemaps

A sitemap written in XML format is mainly intended for search engine bots. Including XML sitemaps on your pages indicates that you consider them to be quality landing pages. An XML sitemap provides technical information about your website, such as the number of pages and update frequencies.

After making changes to your website, you need to update the XML sitemap to communicate with the search engines. According to Google, the focus has shifted to “better ranking of original, quality content.” As a fence company, you are more likely to gain recognition if you build a website with unique and valuable content. 

HTML Sitemaps

To help users gain a deeper understanding of your fence website, you should create HTML sitemaps. These sitemaps provide links to your website’s pages with a word to describe each page. An HTML sitemap enables users to easily navigate your website and find what they are looking for. 

Other Sitemaps

Besides the two main sitemaps, there are three other types that websites can utilize. These include video, news, and image sitemaps. Let’s examine: how are sitemaps important for the SEO process?


A video sitemap enables search engines to better understand your website’s video content. Videos should have a direct relation to the main content. For example, you can have videos showing how the fence installation or replacement process works. 


A news sitemap includes links to news approved by search engines such as Google News. If your fence company has recently been in the local news, creating a news sitemap can let the search engines know. News-specific tags work as a part of an existing sitemap or a separate news sitemap that contains information for each article. 


An image sitemap is a great option for fence websites with a lot of images. For example, if you have completed fence job pictures that you want users to find via an image or regular search. The sitemap allows search engines to read a description of each image and index them. 

Robots.txt File

Another option to consider is including a text file on your main website called robots.txt. This file tells search engine crawlers which web pages to index, so you can control the information shared and avoid the duplicate content penalty. The robot’s text file will also include a link to the XML sitemap. 

How Often Should You Update a Fence Website Sitemap?

Sitemaps for static sites may not need an update very often if the content doesn’t change. Consider updating your sitemap more frequently if your website includes promotions, products, or blogs with frequent updates. Regular sitemap updates will speed up the search engine indexing process.

Website owners often update their websites but do not update their sitemaps. Not updating the sitemap means that the search engines will take longer to find and index your content. Compared to the unpredictable natural indexing process, a sitemap will ensure that your new content appears on the Search Engine Results Pages (SERPs). 

Work With a Professional Fence Marketing Company

Fence Marketing Pros can handle all aspects of your fence website, including creation, generating leads, sitemaps, and SEO. Their experts can provide guidance on why it’s important to keep your website updated. The goal of the company is to market and improve your fence business’s online presence.

Want more information on how are sitemaps important for the SEO process? Contact Fence Marketing Pros today to have your fence website optimized to attract more customers. 

Fence Marketing Pros is proud to be a Google Partner. We’ve been certified in search, display, and video advertising.