The fencing services industry in the United States is massive. In fact, in 2019, it was valued at 8.3 billion dollars. And it’s continuing to grow.
So if you’re the owner or marketing director of a fence business, you’ve got lots of competition, no matter your location. To overcome this, it’s essential that your marketing strategy is strong.
One of the most effective ways to find new customers and generate increased revenue is through Google Ads. But with so many marketing channels out there, you may be on the fence.
Keep reading to learn how running Google Ads can help your fencing company experience massive growth.
Google Has Huge Reach
No matter the marketing channel you’re using to get the word out about your company, it’s important to think about the size of the audience.
For example, an offer magazine targeted at a specific geographic area will have a limited scope. And not everyone will see it. The same is true for a billboard or social media post.
Now think about how consumers search for information in today’s digital world. Often, there’s one place they start: Google.
When people have a question they need answered, they turn to the world’s most popular search engine. In fact, more than 3.5 billion queries are searched every single day.
By utilizing Google Ads, you have the opportunity to tap into this massive audience.
Consider this situation. A homeowner is looking for a new fence and searches “fence company Jacksonville, FL.” If you’re actively bidding on this search term, your business could very well be the first result the homeowner sees, highly increasing the likelihood that they choose you.
Say hello to a new customer.
Google Ads Works Faster Than SEO
If you’re familiar with digital marketing, then you’ve heard of search engine optimization (SEO).
SEO is the practice of improving how your webpages rank in Google search results. Say someone searches for “new wooden fence San Diego.”
When working on your SEO, you’ll do everything you can to get your wooden fence page to rank in the top position in organic Google search results. This includes optimizing the content on your page to include relevant keywords.
It often also includes updating title tags, meta descriptions, and H1s. Another tactic is improving the quality of links that point to your website.
The big benefit of SEO is that there is no cost to show up in Google organic search results. But the con is that it doesn’t happen overnight.
It can often take months to see improvements in your rankings. And all of your hard work can be upset by one simple algorithm change.
Google Ads, on the other hand, can start working right away. While both SEO and Google Ads have the same goal: generating more leads and sales, you can start seeing results from ads today if you want.
Google Ads are also nice because you can focus on multiple keywords at a time. And don’t forget that your ad will appear at the top of the SERP (search engine results page), providing immediate visibility.
Wide Range of Targeting Capabilities
When you’re trying to gain new customers, you want to be able to attract a wide variety of potential leads. And Google Ads can easily help make that happen.
This is thanks to its wide range of targeting capabilities. Simply put, you can spend money on ads for each prospect at every stage of the buyer’s journey.
Of course, with Google Ads, you’ll be able to target consumers performing broad searches like “new fence near me.” But you can also bid on all kinds of more specific searches (often called long-tail keywords). And these are usually more affordable as well.
For example, you could have ads show up when people search “vinyl fence for townhouse” or “chain link fence for farm.” This way, you can capture the attention of people who know exactly what they want.
Ability to Run Call-Only Ads
When you’re advertising to potential customers, you want to eliminate barriers. Your goal is to make it as easy as possible for them to convert.
This is one reason why Google Ads are great for fencing companies: you can run call-only ads.
In the fence industry, it’s common for phone calls to be the biggest driver of sales. And with a call-only ad from Google, you can get people to the call as quickly as possible by including your phone number in the ad as a clickable component.
There’s no need to send them to a landing page where they may get distracted or lost. This way they can also get in contact with your sales team immediately, not having to wait for you to call them back.
With a call-only ad, they become an inbound lead that you can close right then and there.
And our team of Google Ads experts can help you create a winning strategy to close more of these deals today.
The Benefits of Running Google Ads
There you have it: why your fencing company should consider running Google Ads. The truth is that there are many benefits to including Google Ads in your marketing strategy. But you don’t have to do it alone.
Instead, let us help. The great news is that our team has years of experience helping businesses succeed and we’d love to do the same for you. Get in touch with us today to schedule a free call.