About 93% of consumers will read reviews of local businesses to determine their quality. If consumers don’t like what they see, it could impact your online reputation. You could lose potential leads and sales as a result.
With an online reputation management strategy, you can give your brand a boost! Consumers will see all the reasons to trust your brand. Then, they’ll trust your business before any other in the industry.
Want to improve your online brand reputation? Here are the six easy online reputation marketing tips you need. With these tips, you can position yourself as the best business in your industry!
Make a stronger impression on your customers with these tips today!
1. Update Your GMB Listing
First, make sure to update your Google My Business (GMB) listing. Your GMB takes up prominent space on search pages. It helps consumers find your business, including your:
- Phone number
- Google reviews
- Photos, videos, and posts
If you don’t have a GMB listing, consumers might feel apprehensive about choosing your business. They might choose someone with a strong online presence instead.
Your GMB listing will help you remain transparent in front of customers. They can find the information they need to find your business.
Make sure to post regular updates on your GMB listing, too. For example, did you change your hours recently? Are you no longer open in light of COVID?
Do you now have a mask policy?
You can add these updates to your GMB listing to keep customers informed.
2. Manage Your Reviews
About 90% of customers read reviews before visiting a business. In fact, 88% of consumers trust reviews as much as personal recommendations. About 72% say positive reviews help them trust a local business more.
Learning how to manage, ask for, and receive fresh reviews can help you improve your online reputation. It can also boost your search engine ranking, too. A higher search engine ranking will position you in front of even more customers.
A higher ranking will also position you ahead of competitors as well. Reaching the top of a Google page could help you appear more credible. As you improve your Google rankings, consumers will see your business before any other.
You can draw more people to your website, show them the reasons to trust your brand, and improve your reputation.
It’s important to learn how to manage your Google reviews. Otherwise, old, stale reviews might not boost your brand’s reputation. Consumers look for fresh reviews when researching businesses online.
When researching local businesses, consumers look for three reputation traits: reliability, expertise, and professionalism.
You can show consumers you’re a reliable, professional expert in your industry with fresh Google reviews.
How to Manage Google Reviews
First, you’ll need to learn how to ask for Google reviews. Otherwise, you could struggle to generate fresh reviews.
Try creating an email template to send customers. Then, make slight adjustments to the template to better personalize your emails.
Try to avoid sounding robotic.
You can also automate your emails to send after someone makes a purchase. Thank the customer for their business. Then, ask if they wouldn’t mind providing their feedback through a review.
You might need to ask for reviews more than once. You can space out your emails to send a week apart. Sending more than one email will help you remain top-of-mind.
In the meantime, avoid purchasing reviews. Fake reviews will make your brand look ingenuine. It could hurt your online reputation as well.
Don’t delete negative reviews, either. Instead, address the negative reviews you receive. Let people know you’re listening and care about their concerns.
3. Use a Monitoring Tool
Trying to keep track of your reputation online can grow tedious without the right tools. An online reputation management tool can help you remain organized. You can track each time someone mentions your brand online.
That way, you can respond immediately to any concerns people have.
Otherwise, you could spend valuable time searching for customer comments.
Once you find a monitoring tool, make sure to review your data. What strategies are helping you generate reviews? Where do people most often discuss your business online?
You can use the data you acquire to improve your online reputation marketing strategy.
4. Work With Influencers
Who do your customers already trust? Look for an influencer in your industry. Influencers already have a strong brand and loyal following.
You can leverage their existing brand trust and loyalty to improve your own reputation.
Work with an influencer who can talk up your brand. They’ll highlight the value you can offer customers. An influencer can:
- Expand your reach
- Boost your credibility
- Help by cross-promoting
As your brand visibility improves, you can draw more people to your business. These powerful endorsements can help you boost sales and your reputation.
5. Ask for Feedback
Don’t hesitate to ask customers for their feedback. Asking for feedback will show customers you care about their opinion.
In the meantime, remain consistent and honest. Deliver on any promises you make. Failing to deliver on your promises could impact your reputation.
Consumers might struggle to trust you in the future.
6. Listen to Your Customers
Once you start receiving feedback, make a change! Show people you’re really listening by making adjustments to your business.
If people complain about your customer service, improve your customer service. Offer an apology and a discount. Show people you genuinely want to change.
It’s not enough to promise people that you care about their needs. Instead, give customers the proof they’re looking for. They’ll see that you’re willing to change and hopefully trust you more.
Improving your customer service can also improve your brand’s reputation. Consumers will see how helpful you are. They might even rave about the customer service to their friends and family members.
Then, you can draw in new customers and become an even better business!
Boost Your Brand: 6 Tips for Improving Your Fencing Company’s Online Reputation
A strong online reputation can help you generate brand trust and loyalty. As you develop loyal customers, you can retain long-time customers. Your ROI will improve as a result.
With these tips, you can improve your fencing company’s reputation and set yourself up for long-term success!
Need help from the fence marketing pros? The Fence Marketing Pros can help.
Contact the pros to schedule a consultation appointment today!