The U.S. fencing industry is worth billions. And the market is estimated to grow by almost another five percent in the next five years.
But just because there’s a need doesn’t mean fence businesses are going to increase their leads. It doesn’t mean that every one person and business is going to want a fencing company.
There’s still competition. You still have to show how your fencing company can generate leads with a digital marketing strategy. Yet what does that strategy look like?
Here’s a guide on how to increase lead generation if you have a fencing company.
Know Your Target Market
The first step to bringing in more leads for your fencing company is to know who your target market is. You want to know how you can help them.
But first, you have to know your target market’s demographics. You have to know where they are centrally located. You have to know if you’re targeting more business owners or people in homes.
When you’ve created the buyer persona, you have a better idea of how to create ads and market to that core group.
Another part of knowing your target market is knowing what kind of problems they have. You want your fencing business to create a brand that tells a story to a target market.
You want that story to give people relief. You want that story to give people an emotional feeling that you’re going to help them.
Ultimately, the more you know about your target market, the more you know how to help them. You know how to make your fencing business unique from your competitors.
If you can target the right audience, you have a better chance of attracting more leads for your business.
Create Social Media Platforms
Another way to increase your lead generation for your fencing company is to create a social media presence.
This means that you should be on all the major platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
When you’re on these platforms, you have a better idea of how to use them and see what you’re audience is doing. You can be a part of the conversation.
These platforms can be used for two purposes: paid advertising and post.
When it comes to paid advertising, you have the opportunity to show ads to millions of people across the United States. You can show them how your fencing business is different.
When you create paid ads, you can bring in more leads based on what you’re offering. It can be a discount offer that someone can claim. You can also offer a lead magnet that attracts someone to your business.
On the other side, you can also post stuff on social media without having to pay for advertising.
You can post pictures and videos of your business. This can be a slower approach but yet also effective in showing people what your business is about.
You can nurture and grow your audience based on what you’re posting on social media.
The key is to be consistent when you post.
Try Email Marketing
After someone sees your social ad or post, they want to click on it and follow up. They may want to give you their email address in order to receive promotions.
This is why email marketing is such an effective way to increase lead generation, especially for fencing companies.
A fencing company can communicate updates about its business through email. It can keep its audience informed of what’s happening.
Another part of email marketing that helps with lead generation is how you can communicate special offers. A fencing company can send out promotions and see who is opening and clicking on these offers.
Email marketing is valuable because it’s low-cost. You can effectively communicate with your audience without trying to force them to do something.
Your fencing business can figure out email strategies that are nurturing. They can figure out holiday sales to send to their email list.
Email is also a great way to tell a story. It’s a great way to capture someone’s attention and show them the value of your brand.
See Where There’s a Bottleneck in Your Funnel
The final way to increase lead generation for a fencing company is to see where there’s a bottleneck in your funnel.
This means you’re seeing where people drop off. They may see your ad, sign up for your email list, receive emails, but never buy. It could be that you need to fix something in your funnel that makes your product more desirable.
You may need to nurture your audience more so they have a proper understanding of what your fencing company does for them. This is why nurturing your leads is so important.
You don’t want to jump into buying without knowing if your audience is ready to purchase.
Now You Know the Best Lead Generation Strategy for Your Fencing Company
Now you know the best lead generation strategies for your fencing business. You know what works best for you and how you can help your audience.
Ultimately, you have to assess your funnel and see where people are not buying. You have to see what you can do better in order to nurture your audience. This guide gives you all the information you need to know in order to improve your lead generation system.
If you want help with your lead generation system, you can contact us here.