Search Engine Optimization (SEO) is a topic many small businesses sidestep.
However, any fence company looking to drive growth from online marketing cannot afford to ignore SEO. Around 93% of people looking for a service or product online start with a search.
Quality fence company SEO ensures that your brand ranks high in the search engine results when potential customers search for your service. Knowing how to write SEO-friendly blog posts is an important on-page SEO skill. It’s a low-hanging fruit that can drive real results for your brand.
A high-quality SEO-friendly blog post serves a dual purpose. First, it educates your potential and existing customers. Secondly, it increases your brand’s visibility on the search engine result pages (SERPs).
Top Tips on Writing SEO-Friendly Blog Posts
Below are the steps to creating SEO-friendly blog posts.
Research Your Keywords
It’s not enough to decide on an article topic and get to work immediately to crank out a piece. You need to research the keywords to find out if there’s enough interest in the topic you intend to write on.
The research will also show you the level of competition around the topic. If too many high-traffic sites compete against you for your choice of keywords, exploring less competitive long-tail options will likely yield better results. Here’s more on the role of keywords in SEO.
Satisfy the Search Intent
Understanding search intent is crucial when learning how to write SEO-friendly blog posts. Your blog post outline should address the search intent for your target keywords.
When someone searches “fence installer,” are they looking for an installation company or looking for fence installer job vacancies and salary estimates? At a glance, you’d probably choose the former. However, a practical test will show you it’s usually the latter.
A good way to understand the search intent behind a keyword is to analyze the existing top results for the target keyword following a Google search.
Avoid Keyword Stuffing
Using keywords in your blog posts too many times can make them harder for the average individual to read.
Use synonyms to mix things up properly. Your main keyword should appear in the title, first paragraph, post body, and conclusion. Any more than that, and the post may begin to feel spammy or over-optimized.
Don’t forget to include it in the URL and meta description.
Optimize Your Headings
Most website visitors will not read a post in detail after landing on the page. They will first scan through the headings looking for areas with the most relevant information. Headings give your post structure, and Google has also picked up on this.
Therefore, you should use H1, H2s, and H3s appropriately throughout the text. Remember, the main title should be your H1. You can only have one H1 for any blog content.
On content management systems like WordPress, it’s easy to just increase the fonts and bold them, but that’s not a good idea. Use the designated title functions for the best results.
Improve Readability
Poor readability will undo your SEO efforts. Bad grammar and confusing writing can make any site visitors hit the back button quickly. The high bounce rate will reduce your ranking in the SERPs.
Similarly, most people will be wary of your business if you don’t publish quality content. How can they trust you with their money if you’re not thorough with the basics?
Readability is more than just correct spelling and grammar; nobody wants to read large walls of text. Using academic writing speak will also put off site visitors.
Include Internal Links
Internal links serve a dual purpose. First, they spread any “positive juice” from high-ranking pages to less popular pages on your site. Secondly, they help lower bounce rates significantly.
A site visitor clicking through to other pages on your website increases the on-site time. It sends a signal to Google that you are an expert on the subject matter.
However, only include a few relevant links where possible. Don’t overdo it.
Get Professional Help with Your Fence Company Digital Marketing
Knowing how to write SEO-friendly blog posts is one thing. Implementing the best practices covered here is another. If you need help with writing SEO-friendly blog posts or your wider digital marketing efforts, contact Fence Marketing Pros.
The company will review your current marketing strategy and explore ways to improve it. They’ll look at your blog post strategy, explore how running Google ads can help drive conversions for your business, and more. Book an appointment today.
