Gone are the days of relying solely on word-of-mouth referrals or traditional marketing methods like newspaper ads and television commercials to reach target audiences for fence companies. Today, contractors must utilize online marketing methods like website content localization to find potential customers across multiple locales.
If you don’t know about localization, you won’t understand how much it could benefit your fence installation or repair company. The experts at Fence Marketing Pros know about lead generation for fence contractors. See what they have to say about website localization for fence contractors below.
Why Content Localization for Your Fence Company Is Important To Reach Target Markets
Content localization is how you adapt your fence company’s website content to make stronger connections to potential customers in other locations. Examples of localization include:
- Embedding local or culture-specific images and hyperlinks
- Referencing popular local destinations
- If your fencing company operates in multiple countries, you will want to adjust content to those countries (for example, writing dates in a different format)
Translation can also be a key part of localization. Many people speak English throughout the world. Still, it’s not the only language people use to communicate. According to a widely cited study with thousands of global participants, roughly 75% of consumers prefer purchasing goods and services in their native language. Understand what languages are common in your service area and create content accordingly.
Below, you can learn several ways content localization for your fence products or services can improve your audience reach and lead generation.
Boost in Revenue Generation
The purpose of reaching new audiences in different service areas is to increase your fence company’s profits and revenue. Regardless of the market you tap into, you want to boost the number of people visiting your site daily. Once consumers find your website, your localization efforts will make your fence services and products stand out from competitors.
Website localization is excellent for gaining the attention you need to generate leads and convert them into sales without physically branching your business into another region. With localization, you can exert little effort to expand your reach across several markets to increase your revenue.
Increase Trust in Your Company, Goods, and Services
To be a credible authority in the fencing industry, you need to gain consumers’ trust and respect. Using the same tactics, language, phrasing, and style to expand your company’s reach into new territories is risky. Most consumers prefer to shop locally for goods and services.
Taking time to localize your content shows that you care about the consumers in that particular region. As such, audiences will trust you and your products more despite not being a local fencing company.
Website localization often generates an uptick in key performance indicators like:
- Customer experience and satisfaction
- Net promotor scores
Expand SEO Across Multiple Markets
Search engine optimization boosts organic website traffic by making it easier for search engine algorithms to find content and raise their search engine results page rankings. Utilizing SEO strategies like using backlinks, incorporating relevant keywords in your fence company’s content, and internal linking is necessary to gain attention from target audiences online.
By embracing content localization, you can still incorporate relevant keywords into translated text. This will cross language and cultural barriers. Your company website can continue ranking on Google and other search engine across many markets.
Engage With More Potential Customers
Finding ways to interact with audiences is crucial for your brand’s success. Content localization ensures your fencing company is on social media platforms, forums, mobile sites, and other online spaces for certain locations. It makes it easier to reach consumers where they are.
The engagement will help target audiences trust your brand. As a result of consumer trust, your fence company will gain more industry credibility and stand out online as an authority in your field.
Consumer engagement also promotes positive user experiences, which helps drive sales. People become more likely to purchase their products and services when they are happy with the brands they interact with. As a result, your fence company’s website can experience a decrease in bounce rates and an increase in sales conversion rates thanks to effective website localization.
Enhance Company Scalability
As the needs of your fence business and the performance of its website change, so should your marketing strategy. Over time, you’ll see that specific content is more relevant to consumers within your markets. However, consumers within different markets may prioritize your content differently.
Scaling your marketing is easier with localization. Through it, you can pick a certain market and ensure it gets the fence-related content its consumers deem most important.
The ultimate goal is to get the most views and engagement across multiple audiences. Yet, scaling website localization is also a great way to test new products and services from your company in different markets.
Maintain Brand Consistency and Integrity
When fence companies don’t maintain a consistent brand voice or message, they can lose their credibility. The strategic use of localization ensures your brand’s message is consistent throughout all markets.
There’s no need to worry about poor communication through third-party companies that can’t effectively deliver your brand’s voice to target audiences. You control the content, while localization takes care of text translations, regional preferences, and much more.
Let Fence Marketing Pros Help You Reach New Target Audiences
Is content localization ideal for fence companies that need to reach new audiences? How quickly does SEO impact rankings with search engines? These are just some of the questions fence contractors have regarding their ability to connect with local, national, and international markets.
Fence Marketing Pros is at the top of the list when it comes to effective marketing strategies for fence contractors. This digital marketing company has over a decade of experience crafting successful marketing strategies solely for fence contractors. Their team knows how to use the right tools to boost online visibility, local credibility, and customer engagement.
Book a consultation with Fence Marketing Pros and learn more about content localization.