Pay-per-click or PPC advertising is an excellent marketing tool for fencing installation companies. A professionally executed pay-per-click campaign can generate more traffic to your fencing site and yield a higher sales conversion than other digital marketing tactics.
Fence Marketing Pros is a marketing company that provides dedicated PPC services for fencing companies. The team has the specialized background and expertise to customize a marketing plan that drives more traffic to your website, especially viable leads that convert to sales.
What Is Pay-Per-Click Advertising?
Pay-per-click advertisements are the ones you see at the top of the Google search results. They look like a shortcut to the information you seek. PPC is an advertising platform where a business pays for placement at the top of the search engine’s result.
PPC advertising is a valuable component of a digital marketing strategy. However, creating a marketing campaign with measurable results requires intricate knowledge of the ever-changing digital landscape. Working with a team of digital marketing experts saves you time and helps you reap the benefits of a professionally executed fence marketing program.
Not sure if including PPC in your marketing strategy is right for your fencing business? Read on to learn about pay-per-click benefits from the marketing company that specializes in helping business owners just like you increase sales, boost revenue, and expand their footprint.
The top 6 reasons fencing contractors should consider PPC include:
#1 You Oversee the Campaign
Pay-per-click advertising puts you and your business in the driver’s seat. The PPC method allows you to select your target audience and customize ads that reach them using streamlined search parameters and well-researched keywords.
You also have control over how long to run the ad. You choose the start and end date and the time of day you want your ad to run. If your audience is online in the late evening, you can run your ad in the late evening to ensure your company reaches your best leads.
Finally, PPC lets you decide how your ad should look and what information to include. With ad extension options such as callouts, site links, and snippets, you can tailor your ad for your target audience.
The flexibility of PPC advertising makes it an attractive strategy for most fencing companies.
#2 You Oversee Your Budget
With PPC advertising, you set the budget. Once you decide how much money you want to invest in your campaign, there are no additional or unexpected costs. The amount of money you set is what you spend.
Keep in mind that the amount spent on your campaign has a direct correlation to its success — you will see better results with a $1,000 budget than with a $50 budget. Whatever your budget, PPC is incredibly cost-effective because your business only pays when a lead clicks on your ad and visits your website’s landing page.
#3 You Get Noticeable Results Within Minutes
Other digital marketing tactics such as search engine optimization (SEO) take several months to show measurable results. With PPC advertising, you see the results of your ad almost immediately after launching your campaign.
This immediacy is an added benefit because you can monitor the effectiveness of your campaign in real-time. You can analyze metrics such as impressions, conversions, and click-through rate (CTR).
If you are not satisfied with the results, you can edit your ad by updating keywords, editing ad copy, or modifying the target audience.
#4 PPC Is Unrivaled at Driving Conversions
PPC ads can yield a much higher ROI (return on investment) than other marketing strategies. This is because PPC ads attract leads on the brink of converting. They only need to find that product or service that best matches their query.
Having a focused, relevant landing page is crucial in converting leads. Your landing page should provide useful information about your fencing company that resonates with your audience and explains why your business is the best choice for their needs.
Pay-per-click visitors are on the cusp of converting, and a PPC ad may be the last step before making that decision. What’s more, pay-per-click visitors are twice as likely to convert than organic leads. These lead conversions can be yours if you have a solid PPC plan.
#5 PPC Helps Generate Higher Website Traffic
Not only does PPC advertising deliver immediate results in sales and conversions, but it also drives traffic and increases user activity on your website. Paid advertising increases the total number of clicks to your site. After a while, the increased traffic and user activity on your website will result in a higher organic ranking.
#6 PPC Helps Your Site Thrive Despite Changes in Algorithm
Google updates its algorithms an estimated 500-600 times per year. Optimizing your website to rank high in search engines is a constant battle. Even if you have a dedicated team to create quality content and implement a well-researched SEO strategy, one Google algorithm update can cause your ranking to drop, wiping out the entire effort and investment.
PPC operates differently and does not pose the same risks. A successful PPC campaign does not hinge on the whims of an algorithm or even on search engine optimization. Pay-per-click is just that: You set a budget and place your purchased clicks in the Google search results.
Contact Fence Marketing Pros
Fence Marketing Pros specializes in marketing strategies for fence contractors that feature pay-per-click benefits. With a combination of web design and SEO, Fence Marketing Pros customize a marketing campaign tailored to the needs and budget of your company.
As marketing specialists for fencing companies, the team has decades of experience customizing PPC campaigns that successfully increase leads and generate revenue growth.
Call today at 888-565-2744 to schedule an appointment.
