Did you know that there are about 2.45 billion active Facebook users? Well, it’s true, so if you’re looking to gain visibility for your fence company, this is a great advertising platform to use.
Facebook marketing tools are easy to use, effective, budget-minded, and will provide you with more outreach than Google-based PPC ads likely would. Read on to learn some defining features of Facebook Ads and how to take advantage of these tools.
Facebook Ads vs Page Updates
There are two aspects of marketing on Facebook: Facebook Ads and maintaining a page on the platform.
Facebook Ads is a built-in advertising service offered by Facebook. You can upload your ads into the system, choose the audience that you want to display them to, and launch your campaign with a pre-set budget in mind. Using this ad platform will get your PPC ads on the sidebar or recommended pages of those who have already expressed interest in getting new residential or commercial fencing.
However, using this advertising service alone isn’t going to be sufficient for businesses who want to maximize their traffic. You also will need to maintain an up-to-date and engaging Facebook page. People who like and follow it will therefore constantly be reminded of your business and therefore think of you first when they need new fence installation.
There are many aspects to managing a Facebook page, but the bottom line is that you need to include things that will interest your audience. Some ideas include:
- Linking to blog posts and videos on your official website (this doubles as an SEO strategy by driving clicks to your site)
- Uploading photos of recent fences that you have built and installed so potential clients see what you can do
- Posting promotions when you’re running them and providing deals for those who follow your page
- Including some DIY fencing tips for those who want to purchase supplies from you and install them at home (if applicable)
- Posting messages that you want to get out to your audience with a fun and engaging brand voice
- Reminding followers about new services that you’re offering
- Uploading sharable images that pertain to your business (so that people can get your products onto their pages too)
Update your Facebook page 2-3 times a week so that people don’t forget about your business. Make sure that you leave DMs open and respond promptly as well.
How to Use Facebook Ads
Now that you know the difference between using Facebook Ads and maintaining a business page, it’s time to learn how you can use one of the best advertising platforms on the web.
First, you’ll need to head over to Facebook for Business’ official page. Before you can upload your images or text, you’ll have the chance to select an objective for your ad campaign. Possible objectives include boosting brand awareness, extending your fencing company’s reach, getting people to install your app, generating leads for your business, or getting people to contact you.
Once an objective is chosen and Facebook knows what to try to get from your ad, it’s time to select the audience that you’re looking to target. Enter the age, sex, location, and occupation of your target customers. You can also reach out specifically to people who like competitor pages or those with interests related to fencing.
Next, it’s time to decide where to run your ad. You want it to be on Facebook, of course, but you can also have your ad displayed on Instagram, Messenger, and Audience Network. Additionally, there’s an option to run ads specifically on mobile devices, which is especially handy if you want to encourage people to install your app.
You can then set a budget for your ad campaign by entering a sum that you’re willing to spend on your campaign. This lets you operate within your marketing budget so that you don’t spend more on PPC ads than you have.
Finally, pick a format (single image, single video, or slideshow), place your order, and voila! Instant marketing success. It really is that easy.
How Can You Reach Your Goals With Facebook Marketing?
One of the best ways to reach your goals with Facebook Marketing is to be tenacious. Don’t give up after a single campaign even if it doesn’t do as well as you had hoped. Instead, reassess and refocus your campaign to match the metrics that you find when tracking your marketing strategies.
Another awesome thing that you can do to make the most of your Facebook Ad campaign is to pair it with other digital marketing strategies. Don’t forget about lead generation, SEO, and Google-based advertising services because of your focus on Facebook marketing. You also should market on Twitter, YouTube, and LinkedIn as well as Facebook for a comprehensive social media strategy.
Finally, don’t be afraid to showcase your friendly and warm yet professional brand voice. People who click on your ads will form more of a connection with your fencing business if they see that real people are behind it. Since those who work for you will obviously be experts in the fence industry, people will know that you’re an authority when you use your voice to reach out.
Boost Your Fence Company Today
While there are many ways that you can boost your fencing business, Facebook marketing is one of the most effective tools out there.
Contact us to get more marketing tips for fence companies. Our experts specialize in both marketing and the fencing industry so they can bring you the most relevant information about advertising your business on Facebook. Since we’re committed to ensuring that your company gets the best visibility with your target audience, we look forward to hearing from you soon.