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Why Is It Important to Keep Your Website Updated? A Brief Guide

Importance of an Update

How a Website Management System Keeps Fencing Contractor Websites on Google’s First Page

Many fencing contractors struggle to maintain top ranking in search results for their services. Even when their sites get a lot of traffic, visitors rarely click through on calls to actions like “schedule a quote” or “call us now.” Learn how web design impacts SEO efforts.

So why is it important to keep your website updated? Keep reading below to see how regular site updates help boost your fence company’s search engine ranking, generate more leads, and improve community confidence in your services.

Web Design and Programming

First and foremost, your site must have a clean design that’s easy to read for both site visitors and digital analytics “crawlers” (pieces of programming that crawl over your site programming to give it a digital score).

Your site must also be secure. Ensure that your website firewalls are up to date. Search engines like Google, Bing, DuckDuckGo, and more won’t rank your site highly if it’s susceptible to hackers and data thieves.

Additionally, your site must load quickly on any device, including PC, mobile, tablets, and more. If your site takes too long to load, site visitors will click away before ever seeing your page. 53% of mobile users will leave if your site takes longer than three seconds to load.

Ranking High in Search Engine Search Results

Several factors affect your ranking on the first page of Google’s search results. Once you have a new design, you must develop high-quality, relevant content to become a domain authority.

A domain authority is a ranking for how much of an expert a website is on a particular subject. So if you want Google to see you as the authority in aluminum fencing in Memphis, TN, you need to develop content to hit those keywords frequently and consistently. Consistent content updates with relevant keywords are called search engine optimization (SEO).

Search engines track your site updates over time to rank relevance. If you haven’t changed a word on your website since before 2020, your site probably won’t even make the first page of search results.

Hiring a content management system to manage SEO for your website is a good starting place to rebuild your credibility with search engine crawlers. At Fence Marketing Pros, we develop a content production schedule to boost domain authority quickly for our clients.

Reduce Your High Bounce Rate

Why is it important to keep your website updated? Some sites have a high bounce rate, or the rate at which site visitors leave your site before navigating to another page. If your site has a high bounce rate, you’re not getting new leads from your site.

The process of a visitor finding your site should look something like this:

  1. A prospective customer types a search like “vinyl fencing contractor in Orlando” into the search bar.
  2. Your site is one of the top three non-ad search results.
  3. The customer clicks to the home page of your site and sees relevant content within three seconds.
  4. The customer sees a page just for vinyl fences on your site and clicks for more information.
  5. After looking through some gallery pictures of finished jobs and reading some five-star reviews, they look for a button to contact your company.
  6. They call or fill out a contact form to schedule a quote appointment.

Your site must not only show up in the search results but should direct the customer’s eye to the services they need quickly, or they’ll leave and choose one of your competitors. At Fence Marketing Pros, we enjoy the challenge of helping fence contractors get leads with high-quality web design and SEO.

Tie Calls to Actions with Your Contact Form

When a customer decides to call from your site, you should have calls to actions ready for them to find the information they need. Visitors should always be able to find your phone number or a contact form button.

Call the Fence Marketing Pros to Manage Your Fencing Installer Website

So why is it important to keep your website updated? If you want to increase leads for your fence company, call the Fence Marketing Pros today!

Fence Marketing Pros is proud to be a Google Partner. We’ve been certified in search, display, and video advertising.